Precision engineering, innovative design, and visual aesthetics are embodied in the products from AMG (Analog Manufaktur Germany). The AMG brand was created with collaboration between a German family’s precision manufacturing facility and a group of audio industry experts to advance the art of vinyl playback.
Werner Roeschlau, his son Julian Lorenzi and other master machinists developed their first turntable in 2009 at their bespoke multi-story Bavarian factory located north of Munich in Kelheim, near the Donar (Danube) river. Their factory had been manufacturing precision parts for many German turntable companies for over a decade and prior to that, parts for the aerospace industry. Werner’s background was as a tool and die maker as well as a commercial pilot for Lufthansa. After retiring from Lufthansa, he spent many years in the United States, both in Washington and Texas, involved with aircraft development.
Their small 3 story factory, built in an older building, combined the latest Computer Aided Design and CNC machines with “classic analog” tools, including custom lathes and drill presses. This expertise in the design and manufacture of turntables led to the original Viella turntable with 12” tonearm under the family name of Roeschlau-Lorenzi, first exhibited at the Munch High End Show in 2010.
At this meeting, all parties agreed to work together, and the foundation was laid for the company known as AMG, Analog Manufaktur Germany. The goal was a world-class turntable built with the highest level of precision that was affordable to serious audiophiles. Work began on further product development and refinement, including updated electronics for the turntable motor controller, adding azimuth adjustability for the ingenious 12” tonearm, and cost efficiencies targeting armboard interface as well as ergonomics. Additional audio industry experts were brought in including George Cardas, who designed a line of tonearm cables, and Mike Latvis of Harmonic Resolution Systems (HRS) who designed dedicated isolation bases.
AMG made its official debut at the 2012 International Consumer Electronics Show (CES) in Las Vegas, where the Viella 12 (or AMG V12 as it was called) caught the attention of the audio press, distributors, dealers, and audiophiles. In May 2012, AMG and the V12 made its debut at the High End Show in Munich with the buzz building to a crescendo. Top German audiophile magazines including STEREO and IMAGE HI-FI requested review samples for testing.
As its reputation grew, the V12 was recognized by the German mainstream and luxury media such as Der Spiegel and BMW Eklusiv Magazine as a hallmark of German industrial design and manufacturing. After testing and listening, the worldwide audiophile press praised the V12 and it was rated as one of the top turntables in both Germany and the United States. In a very short period of time, a German turntable brand was recognized in its country of origin as being the finest available.
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